The road to success in real estate development, like many other professions, is not always the shortest distance between two points. There are twists and turns, some expected others unforeseen. Of the myriad of obstacles along the way, some can be overcome while others are insurmountable. Times can change and markets can disappear. People who successfully navigate the road to success must possess vision, knowledge of their industry, courage in times of adversity and the integrity to do it right. Steve Schuck, founder and chairman of the Schuck Corporation, and his son, Bill, President and CEO, guide their enterprise, The Schuck Corporation, with fundamental principles, a philosophy grounded in years of experience and a shared commitment to excellence. They conduct their business with the same credo that guides their personal lives... the Golden Rule... treating others in the same way as they want to be treated. What follows is a candid conversation with this father and son team about the corporate mission that makes The Schuck Corporation unique.